Heavily influencing our designs, we aim to pioneer in British headwear, making a statement in every wardrobe.
With strong roots buried in the South of England, we saw an ever-growing gap for the love of Britain, and we couldn’t stand for it. Therefore, we wanted to bring back the meaning of the Union Jack, which seems to have faded away in recent years.
Directed from the countryside, we know exactly what it means to be British, and we wouldn’t want it to change. From the sports we’re ever so passionate about, to the landmarks we are so fortunate to have, we can’t let it slide under the radar any longer. That's why we're here, to bring back love of Britain.
"Why Headwear?" You might be asking. Our founder, Alex, has had love for headwear from a very young age. Whether the photo was taken now, or ten years ago, chances are he has a hat on. Therefore, it was a matter of bringing a dream to life, designing and creating headwear, all while spreading a message he wants to shine a light on.
We aim to put the Union Jack back in wardrobes across Britain, and beyond.